Adelaide Crows Banner Run Experience

Adelaide Oval, South Australia
AUGUST 2014

One of the first applications of virtual reality to professional sport in the world, the Adelaide Football Club banner run experience features running out onto the newly redeveloped Adelaide Oval with the team in their final match of the 2014 AFL Premiership Season. 

In Ben Rutten’s final game for the club, the viewer has the experience to run up the race behind club stars Tex Walker, Eddie Betts and Patrick Dangerfield, out onto the field through the banner, and then walk back with Mr Rutten and his family as they are welcomed by the roaring crowd.

D.O.P Piers Mussared